7 Do’s and Don’ts of Video Content Journalism
The Yale Daily News is an independent, student-run newspaper serving the university community of Yale and New Haven, Connecticut. Published Monday through Friday during the academic year, the paper also publishes special issues such as the Yale-Harvard game day issue and the Commencement issue in collaboration with Yale’s cultural centers and affiliated student groups. The News is financially and editorially independent, a unique feature among college newspapers.
The News’s original name was the New York Daily News (later, the New York Times-Newsday). Founded in 1919 as the Illustrated Daily News by Joseph Medill Patterson, it was the first successful tabloid newspaper in the United States. From the start, it attracted readers by sensational coverage of crime, scandal, and violence, lurid photographs, and cartoons. The newspaper also offered intense city news coverage, celebrity gossip and classified ads, a sports section, and an opinion section. The News was a conservative tabloid throughout most of its history, although it supported isolationism during the early stages of World War II and shifted to a more moderately liberal position in the 1960s.
In the 1930s, the New York Daily News was one of the most widely read newspapers in the United States, with a circulation approaching 2 million daily. It was noted for its political wrongdoing coverage, including the Teapot Dome Scandal and social intrigue such as Wallis Simpson’s romance with King Edward VIII and the subsequent abdication of the throne. It was also known for its attention to photography and pioneered the use of wirephoto in the United States.
Brand storytellers can learn a lot about catching viewers’ attention with video content from the way journalists tell their stories. Here are 7 Do’s and Don’ts inspired by my time in a newsroom to help you get the most views and engagement from your storytelling.